We have all heard about the importance of Social Media and how it is important that we are in among the mix of where people spend so much of their time.
Facebook is clearly the key example with more members than the population of China, and indeed more that a billion people a day do something on Facebook.
One of my key suggestions for business/organisational people who want to set up a Facebook presence is that you should have your own personal account for a while and use it, so that you can understand what is going on. Facebook is one of the great levelers, and everybody’s opinion is valued. Social media is a ground where if you want to play you need to be prepared to invest the time to do so. Political parties with have staff who full time monitor social media, not simply a once a day or week visit to see how things are getting along.